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Where is my company headed?

February 14, 2022
Where is my company headed?

In an ideal world, the environment in which we work and develop companies would be stable and predictable, but in real life every entrepreneur has probably faced at least once a business crisis. It’s not always easy or even possible to foresee where your company is headed. However, a forecasted overview of your company, even if it’s an estimation, can bring a lot of benefits for the business itself and for you, as a manager.

If monitored periodically, financial planning offers you an overview of what is going to happen in your business. You’re not surprised anymore when something is not working the way it is supposed to be and gain time to prepare in advance. You set up realistic business goals and your team knows its aim. You convey transparency, maintain focus and gain more control over tomorrow.

Financial forecasts are built on various business indicators as each entrepreneur is measuring what is important for the company. Not sure where to start from? Perfectly normal if you haven’t done this before. Don’t postpone it too much and start working on a financial plan for the next months. Let’s take it step by step.

Understand the past in order to create tomorrow

Have a look at your financial history, ideally for at least one year. Check how the money fluctuated over time and try to remember which factors determined your best months and the rainy ones as well. This type of exercise will give you insights regarding any activity patterns that your company is going through. For example, if you own a restaurant, there’s a possibility that you are more productive during summer or Christmas break. If you know this in advance, then you may consider saving some cash upfront in order to keep you going during the rainy season.

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Prioritize your plans

Make a list with all the next investments. Take into consideration any new equipment you want to buy, additional hires or that cool teambuilding you’ve always wanted to have. Do the math for every point on your list and approximate the total cost for each. Next you’ll have to check if you have enough available cash in order to make all the investments you plan.

Work on your budget

Start creating your budget for the next 3-6 months. You can choose a longer period if you feel comfortable with it, but keep in mind that the closer you look, the more accurate the data. The budget reflects your estimations regarding the next incomes and expenses that your company expects. Nothing complicated, just think about your main categories of inflows and outflows and try to set a goal for each of them. If you closely followed the steps in this article, then you also have access to your financial history. This may become the groundwork for your budget.

Include cash flow forecasts

Your budget represents the business objectives or more specifically, where you want to lead your company in the following period. If you need to keep a close eye on the progress towards the budget goals use cash flow forecasts. Compared to the budget, which encompasses the overall future image of your company, the cash flow forecasts give you some insights regarding the moment in which your goals will be accomplished. As cash is the reality of your business, we encourage you to include it into your planning. There are companies who look profitable on paper, but in reality they cannot pay suppliers on time. And this is a consequence of inadequate cash flow management. Carefully analyze your cash flow and build prognosis based on cash position in order to avoid any surprises.

A simple way of starting your own cash flow planning is by listing all recurring payments which happen regularly. Make sure you include here the rent, utilities, salaries, taxes and so on. Compared to the budget, where estimations are set at a month level, cash flow forecasts require a more specific due date. If you usually pay rent on the 30th of each month, then you have to make sure that each last day of the month you have the necessary amount of cash to fulfill this obligation.

Go on with your planning by adding any other foreseen payment which is not recurrent. Some examples are advertising costs or a project you plan on starting with new suppliers. Follow the same rule and set a specific date for each forecast in order to approximate your cash position over time.

And of course, don’t forget about incomes. If you provide services, then it will probably be easier to approximate inflows because you work based on specific contract terms. Use the agreements you have with each client and draw your estimated future. If you sell goods and your clients are paying on the spot, a way of creating forecasts is to have a look at your previous monthly inflows and use an average.

Just like with budgets, cash flow forecasts are very useful if you create it on a category structure. If budgets are usually built on a category macro level, then cash flow forecasts can be used to plan detailed inflows and outflows. For example, you may budget costs for overall suppliers category and forecast specific payments for each separate supplier. There’s no ideal recipe for this so use categories as you prefer and feel that helps. And keep in mind that if you encounter difficulties, we can always ask for help in the ThinkOut chat.

Bring everything together

Aggregate the data from both the budget and forecasts plan and have a look at what your overall goals are vs. what is about to happen. If your budget for suppliers is 15k Eur, but your forecasts for the next months anticipates 25k Eur, then maybe a good idea is to re-check your plans. As time goes by, you’ll be able to check the planned values compared to actuals. Your future might have daily fluctuations based on what is happening every day, therefore periodically monitoring your predictions for the next period is crucial. Make edits in order to reflect the reality of your business and this habit will keep your business healthy and will help you to sleep better at night.

It’s almost impossible to prevent any critical situation, even though some crises tend to have a preamble which can warn those who are very vigilant. However, this should not diminish the importance which financial planning has during the typical business activity.

Ideally, before any decision is made, a quick planning is necessary in order to create a context and weigh the impact. Do I afford to hire someone new? Do I have enough money to pay all bills if I lose a client? Even if you let the entrepreneurial intuition to guide sometimes, do not underestimate the applicability of a properly built and monitored financial plan. Make decisions based on clear data and take care of the future of your business.

The financial analysis and planning should not be a burden, so ThinkOut can help:

✓ Connect bank accounts and automatically import financial history

✓ Build budgets on a customized inflows and outflows category structure

✓ Use cash flow forecasts together with budgets in order to have a clear future overview

✓ Compare your estimations with real data, directly from your bank account

✓ Change plans where necessary in order to have a real-time business overview

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